Thinking Gifts

An online store revamp for an international award-winning retailer of bespoke book-related gifts. The core focus for this was to reduce reliance on external infrastructure to manage the site. Significant adjustment to Swell's data models were implemented to bring that 'in-platform', but also fixing a number of issues with their existing website. This was initially written in Liquid templating language, however, due to several key limitations that were identified, the site was rewritten in React & NextJS.

Highlights

• Search makes use of fuzzy-searching and n-grams to provide a fast and reliable experience, enhancing over the Swell-provided search options
• Periodic recaching of heaviest data sets helps alleviate long load times